In my opinion QR Codes are the biggest innovation to hit the print world since color ink!
The reason I say this is that recent reports show many sites have more people access websites from mobile devices than from a PC. QR Codes are for print what hyperlinks are for online. Imagine a simple little scan from a mobile device and your client, prospect or participant will land directly on your product or service that you desire. “It’s that simple”! No more typing into a small phone QWERTY keyboard is enough incentive to put a QR Code on every direct mail piece you can. The “KEY” QR Code use is to make it simple for your audience. With the enormous amount of smart phones on the market, which is rapidly growing the QR Code will be around for a very long time.